Acquisition Machine for a Hotel Cleaning Service

What initially started as an internal app development project turned into a complete overhaul of the brand and its lead generation strategy.

Gero Jücker and I noticed that the German cleaning provider landscape, with a few exceptions, was lacking in digital marketing efforts. From this point, as a two-man team, we envisioned a new approach to capture market share and drive growth.

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Within just two months (May - July 2024), we filled the sales pipeline with 22 potential clients, achieving a combined monthly recurring revenue (MRR) of €150,000 - €200,000. This figure excludes two high-ticket clients who alone would have accounted for similar volumes.

We accomplished this by revamping the brand, setting up a new website, and executing a combination of traditional sales tactics (phone+LinkedIn) and primarily Google Search Ads, which required a modest budget of only around €650.

As of August 2024, we are working closely with the CEO to close these deals and are now transitioning to running recruitment campaigns to address the employee gap.

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